Category: Product & Engineering

The right KPI is a leading indicator to revenue and overall company valuation. The right KPI is the event that best captures the value generated for your users. It also overlaps with the “Aha” or “Wow” moment.  This Key Performance Indicator typically  Correlates with retention, then expansion of use and finally referrals Is not necessarily… Continue reading Determining the right KPI

At this stage, you already have a co-founder that you admire, trust, respect and has a high degree of charisma (Read: Recruiting a co-founder) You also have identified a problem that ideally you have lived yourself or understand very well and meets the criteria of a problem that causes frustration, takes too much time, is… Continue reading How to build a product people want

Once you decide to build a startup with your amazing co-founders, you have picked a starting point by selecting a problem to solve, not an idea now; your sole job is to get to product-market fit.  If you are currently overwhelmed by the demand and find yourself struggling to keep up, and perhaps despite having… Continue reading How to get to Product Market Fit

Start by identifying a problem. Don’t start with an idea. Get married to the stakeholder and the problem they may have, not to a genius solution that you think you have. If you start with an idea of a solution without first having lived or identified the problem very well, it’s highly likely that your solution will… Continue reading Picking a Problem to solve, not an idea